ATLANTA — Ameris Bank has announced plans to refresh its brand.

The new look and feel will better represent the size and scope of the financial institution, according to a press release from the Moultrie-based bank. Since its recent merger with Fidelity Bank, Ameris Bank has the largest market share in Atlanta among community banks headquartered in Atlanta.

Ameris Bank customers and community partners can expect to see new brand elements begin to roll out later this quarter. The bank will retain the name Ameris Bank. The updated look will keep many existing brand elements from both Ameris and Fidelity, including Ameris’ red, white and blue color palette and a renewed iteration of the Fidelity lion.

 The refreshed look will introduce a bolder, sharper tone and image to illustrate Ameris Bank’s position in the financial industry as well as its no-nonsense approach to helping its customers achieve financial peace of mind, the press release said.

Following the brand reveal later this quarter, Ameris Bank will immediately begin updating branch signage and collateral, ATM design, debit card design and the bank’s online presence.

Ameris Bank officially completed its merger with Fidelity Bank on July 1, 2019.