MAYO, Fla. — Looking for a different flavor, the Town of Mayo changed its name Saturday morning.

Plain old Mayo is out. In its place is the tangy taste of Miracle Whip.

Well, sort of.

Mayor Ann Murphy issued the proclamation announcing the temporary name change in a ceremony at Veterans Memorial Park accompanied by Miracle Whip representatives as well as a film crew that has spend most of the week filming in town.

For the “name change,” the town received a $25,000 donation from the company for beautification projects.

Murphy, stressing that there were no secret meetings held that would have violated the state’s Sunshine Laws in regards to the name change, said she wasn’t originally on board when Miracle Whip first approached the town about a month ago with what Brand Manager Molly White even admitted was a different, tangy idea.

“I was like, ‘No way, because they are going to be really angry,’” Murphy said about the town’s 1,200 residents, even announcing to the crowd prior to the ceremony that the name change wasn’t permanent.

Originally the plan wasn’t to announce that fact until Monday.

However, word about the proclamation leaked out Friday, in part due to the unveiling of the change on the water tower where “Miracle Whip” replaced “Mayo.”

Even so, the event was still everything the company was hoping for, even if a little different.

“We wanted to make it a good time for the town,” said Molly White, brand manager with Miracle Whip, which also handed out jars of its product and caps and shirts proclaiming “Proud to be from Miracle Whip, Florida” and #NoMoreMayo following the ceremony.

Sheldon Feldscher, though, was one in attendance who didn’t know what the event was about. Rather, he saw one of the mayor’s flyers about the historic event and decided to attend with his family.

“I’d be wondering if it was a big joke,” Feldscher said about the idea of the name change. “Until you started seeing signs going up. Or until you Google ‘Miracle Whip’ and you’d get what it was and then right after, ‘town.’”

Murphy, though, assured those at the park that while the name change was not real — a joke — the company and nobody associated with the event was making fun of the town or its residents.

Mike Tangalo, a brand ambassador for Miracle Whip who took part in the ceremony announcing that the name change was needed because while mayo is plain and boring and unexciting, the town and its residents don’t fit that description, also said the town had won over the crew that spent the week here.

“We came to the same conclusion that we’re sure everybody comes to when they pass through here, and that’s, you guys are good,” he said. “You guys are good people.”

Vi Johnson, owner of the Dust Catcher and one of the town’s residents that has spent some time with the film crew, was a fan of the whole idea. Mainly because it’s not really happening.

“It would have been ridiculous if it was real,” Johnson said. “But I think it’s a good deal.

“The whole Miracle Whip thing, it’s a cute idea.”

And one, that while not real, also isn’t done just yet. White admitted the company was going to continue to promote the town — and itself.

“We don’t want to be bland,” she said.