Moultrie business to be featured on TV show
Published 11:06 pm Saturday, February 21, 2009
MOULTRIE — For Chuck Reagin at WaterGraphix the economic slump has not put a damper on his boat graphics business, in fact it’s had the opposite effect.
WaterGraphix will be featured Monday on a television boat show recorded during an Atlanta boating exhibition, and Reagin is ramping up the business despite the lagging economy.
“You would think we wouldn’t have anything to do,” he said. “We’re working seven days a week. The marine industry has been hit hard, but people are fixing up their old boats instead of buying new boats. They’re putting their money on their old boats, which is good for us.”
WaterGraphix produces vinyl boat graphics and wraps for vehicles and boats.
The designs have been used in applications from semi trucks to a dragster to recreational vehicles, Reagin said.
At a recent boat show in Miami, he said, attendance was down by 50 percent from the previous year but response to his products was great.
“We were gangbusters,” he said.
In conjunction with Summa USA, WaterGraphix has developed a new product, VisionPrint. It offers an exterior image that covers a window or windshield, but looking at it from the interior of a boat or vehicle it appears to be normal tinted glass.
VisionPrint is superior to previous products because it gives a better graphics image and does not have the tiny holes that can fill with dirt and water and obscure sight, Reagin said. He said he is not knocking the older products because he also has sold them as well.
VisionPrint also allows a boater to have an image that runs across the surface of the vessel and continues over the windshield.
“It allows you to take vinyl across the glass,” Reagin said. “It looks like vinyl on the glass and yet you can see outside of it. It remains optically clear from the inside no matter how wet or dirty it gets. This product is different than anything that’s been done before. It’s not just another window sticker.”
Reagin said he is so confident of its durability in a saltwater environment that it comes with a 10-year warranty.
Currently WaterGraphix has six full-time workers and one part-time employee, but Reagin said he plans to expand this year.
In addition, he said, the company is negotiating with a company that installs vehicle wraps that he termed a “combining of efforts.” If that goes through, employment could total 20 in 2009.
“By the end of the year we will be able to wrap RVs, cars, boats on a nationwide basis,” Reagin said. “What we do we do really well. This will allow us to do wraps really, really well. This will allow us to do installation that matches our product.”
In addition to Vision Print and selling vehicle wraps, WaterGraphix currently also does signs, banners and magnetics.
The business will be profiled Monday on the television show “Pleasure Boater” on the VERSUS network.
A listing of the network Web site said it is available on Albany Dish satellite, and Mediacom’s Ashburn digital cable system.
The show airs at 1:30 p.m.
Reagin said that WaterGraphix will be featured for about five minutes on the 30-minute program. The show will also air four times later on Sun Sports.